The Celebrity Apprentice 3 (dogs gone)!

First, I like the fact that they brought Jim Cramer from Mad Money to be one of the judges, I respect his opinion and his show.

Gene does it again and calls Mr. Trump "The devil" at the very beginning of the show, for asking him to be the project manager of the female team. Oh well, he’s always up to something.

Here is episode 3 exclusive summery from the blog:

For this week’s task, the teams created marketing events in Airstream trailers to promote Kodak’s new Easyshare photo printer. Two Kodak executives would pick the winning promo for its originality, brand messaging - and strong printer sales on promotion day.

At Empresario, Gene announced that his reign would be a "benevolent dictatorship." Next, he refused to attend a vital briefing with the Kodak judges. He was convinced that he had already created the perfect promotional tagline - "It’s a Kodak World" - and he did not want to be swayed to give it up. Only Nely and Carol from the team went to the meeting with the Kodak execs, which left them puzzled and slightly miffed.

Meanwhile, all the men of Hydra met with the Kodak judges. They asked questions and learned that Kodak wanted to trumpet the message that the Easyshare printer uses very little ink and produces prints of exceptionally high quality. So the men decided to showcase Lennox and Tito in a promotion built around the theme that Kodak printer ink will "knock you out."

At Empresario, the women grumpily lined up behind Gene’s "Kodak World" theme. And the men of Hydra had some problems of their own. Disaster struck them when Stephen, who was clowning around, spilled a cup of coffee into the team’s laptop. That destroyed all their plans and they rushed off to an all-night printing shop to get their signs produced overnight.

On the day of the promotion, Gene strutted cockily around their Airstream. He was confident that his "Kodak World" concept, presented through colorful banners, would triumph. In contrast, Hydra’s shoddy signs were literally falling off their trailer. But the judges selected Hydra as the winner anyway, because the team had delivered Kodak’s message. Plus, the men had generated $2,000 more through printer sales.

In the boardroom for the firing, Gene maintained that his promotion had really won, because he was smarter than the Kodak executives. But that display of hubris did not carry any weight with Mr. Trump. He fired Gene.

My thoughts:

I respect what Trace did when he calmed down the situation after the little laptop accident.

I respect Trump’s decision but regret that Gene made the wrong choice of who to bring back.

Clearly Mr. Trump wanted Gene to stay knowing he is a marketing genius, but it was just time for him to leave. Although I was hoping he will stay to the finals but it’s not personal, it’s just business.