RSS feeds, Part 1 of 4

I get asked a lot from my students, what is RSS, what are feeds. My answer normally is: RSS stands for (Real Simple Stupid) ofcaurse that’s to make them laugh only.

RSS stands for, and that’s the real meaning: (Really Simple Syndication) it also have different names like: RSS document, feed, web feed, or channel.

And it’s alive, or at least I hope so. And we will go through that in part 2 of this article.

As per Wikipedia here is what RSS means:

“RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. It contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

RSS content can be read using software called an “RSS reader,” “feed reader” or an “aggregator.” (Wait for part 2 of this article) The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.”

There is a universal logo for RSS feeds that you can see it as a small orange box with the letters RSS inside. Also there is another universal icon (very similar to the one you see on this site top right corner).

In a nutshell, a “feed” is a summary of Web content that is updated on a regular basis. It is a way for users to keep informed of a Web site’s latest changes. The feed format that’s most popular now is Really Simple Syndication (RSS) 2.0 .

Coming up soon: In parts 2,3 and 4 of this article, you will learn of what RSS readers are and how to use them, then how to market your business using RSS technology.

Finally I am on PayPal’s developer directory.

I took the PayPal certified developer test back in July, right after eBay live in Boston (What a blast that was), I have passed the test and received the rights to use the logo, however, up until last Friday, my name was not listed on the PayPal certified developer directory.

How did I finally get listed?

With the help of my friends at PayPal, when we met (some of them we met back at eBay live in Boston and at the PayPal party bus) at the PayPal developer day in the heart of New York City.

Great event that PayPal just started few weeks ago, at the event, you will get the study guide and meet PayPal’s own developers that traveled all the way to share their knowledge.

Below in the picture is me and Damon Williams, the PayPal developer program manager and a fellow blogger on the developer blogs as well.

PayPal certified developer with Damon

After I got listed, my phone started ringing again, 3 clients so far, This directory is very powerful marketing tool.

To check the directory go to: This page

To take the exam ($150 per test with retaking option) go to: This page

Win $10,000 plus an iPhone from PayPal

In an effort to promote eBay Mobile, PayPal is running a promotion sweepstakes between October 15th to November 30th.

As a buyer I like the idea of buying and paying on the go through your mobile phone.

As a seller on eBay I like it even more to know that I will get more exposure through a different platform, your cell phone, and in results will get a bit higher prices for my items.

How to enter:

You’ll be automatically entered, up to once each day, when you pay with PayPal for auction-style listings or Buy It Now products from m.eBay.com on your cell phone.

You will also get a chance on the 5 $100 daily prizes.

For more info go to eBay Mobile page.

eBay is also running a promotion for sellers now until December 12.

Sellers can get free gallery or discounted value pack and gallery plus. For more info go to the promotion page. (This link will expire after the promotion)

SnapShot.com new advertising service at ad:tech

With, over 2,000,000 Web site operators, bloggers and individual Web surfers today voluntarily use Snap Shots on their sites and browsers. Snap Shots is used about 15 million times daily and has been translated into 43 languages by volunteers.

In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap ShotsTM users, Snap.com today announced Snap Shares, a new way for Web site operators and bloggers to make money using Snap Shots, the most popular Web site enhancement in the world.

Well what is SnapShot?

Follow my blog or subscribe to my RSS feeds or to my email list and I will go through a full review of the service, here is a brief preview as an example of what it is:

When mousing over a hyper link, a small SnapShot window reveals content from the linked site formatted according to the content type, such as a video player from a YouTube link, a brief summary from a Wikipedia link, etc.

I will integrate in my site soon.

The new service, Snap Share, was to be announced on Thursday at BlogWorld expo, but they decided to share it with us today at ad:tech New York.

A new money making stream, Snap Shots with Snap Share allows bloggers & Web site owners to increase their revenue with the context based ads at the bottom of each Snap Shot. This is, I think, the best ad placement since it;s in your content and to the side or bottom of it.

Snap.com said: Snap Shares is actually three ways of sharing ad inventory. Sites can:

1. Have Google serve ads via their Adsense account.

2. Display their own text or graphic ads.

3. Donate their shares of impressions to a Charity of their choice. (I like this option)

The idea behind Snap Shares is to allow sites to…

* Generate new advertising inventory on their site.
* Meet their minimums for pay-out from their Ad Network sooner or increase their monthly checks.
* Improve the user experience of their sites with richer, more interactive content.
* All without having to shift the ads-to-content ratio of their pages.

Joining the SnapShares program is easy.

1- Site/blog operators register at Snap.com and adjust their Snap Shots to meet their site’s look and feel, such as logos, language, color, size, etc.
2- Each site provides account numbers from their existing advertising providers. If they do not have an Ad Provider, the registration form includes links to participating providers.
3- According to their individual Ad Provider agreement, revenue generated from using SnapShares will be issued directly from their Ad Provider. And I am looking into that, I think it’s a better way to choose who you want to be in your site.

To register for Snap Shares or view a demo, visit http://www.snap.com/.

More to come about this subject, get my feeds or subscribe to my email newsletter and know as soon as it’s out.

ad:tech New York, an advertising and technology conference!

I was at ad:tech today at the Hilton New York, spent some time there and most likely going back tomorrow for more info, as you may know by now, I am always hungry for info.

Great companies, big, medium and small sized companies, all kind of advertising companies, print, radio, TV and of course online advertising, a lot of affiliate companies as well, between affiliate management and affiliate marketing as well as a lot of WEB 2.0 and social networking sites were there as well.

I spent 2 hours on the first floor and still had 2 more floors to go, some of the companies that was there I visited years ago, back then, they were still small, I have reviews for all of them, or as much as I could, and I also have pictures that I will share with you very soon.

Coming up: A new service announcement from SnapShot.com that got me excited.